Reliance Consumer launches nine Independence biscuit variants in Tamil Nadu
The FMCG arm of Reliance Industries Limited introduced 28 new stock-keeping units to strengthen its market presence in the state.
Reliance Consumer Products Limited (RCPL) launched nine new biscuit variants under its Independence brand in Tamil Nadu on November 2, according to ANI and The Tribune.
The expanded range includes 28 new stock-keeping units (SKUs) designed for different consumption occasions, such as everyday and indulgent biscuits. The new products include Independence Power Up, Independence Butter Bliss, Independence Milky Power, Independence Marie Prime, Independence Coco Vanilla & Chocolate, Independence CremYum Orange, Independence CremYum Choco, Independence Coco Bourbon, and Independence Glucose Boost.
Pricing for the new range starts at Rs 5 for trial packs, Rs 10 for sharing packs, and between Rs 40 and Rs 125 for larger home packs. Independence Power Up and Independence Milky Power are the primary products leading this expansion.
T Krishnakumar, Director of Reliance Consumer Products Limited, stated that the company is growing its selection to meet evolving consumer tastes and increase its scale within the state. He noted that Independence Power Up combines milk, glucose, and protein to build on the established popularity of milk biscuits.
The company has also associated the Independence Power Up launch with Ajith Kumar Racing to increase product visibility through motorsport. The products will be sold through e-commerce, Reliance Retail, wholesale channels, and various modern and general trade platforms.