Reliance Consumer launches nine Independence brand biscuit variants in Tamil Nadu
The FMCG arm of Reliance Industries Limited introduced 28 new stock-keeping units to cater to different consumer preferences across the state.
Reliance Consumer Products Limited (RCPL) has launched nine new biscuit variants under its Independence brand in Tamil Nadu, according to ANI. The expansion, which began on November 2, includes 28 new stock-keeping units (SKUs) designed for various consumption occasions.
The new range features products such as Independence Power Up, Independence Butter Bliss, Independence Milky Power, Independence Marie Prime, Independence Coco Vanilla & Chocolate, Independence CremYum Orange, Independence CremYum Choco, Independence Coco Bourbon, and Independence Glucose Boost. Independence Power Up and Independence Milky Power are the primary products in this expansion.
The company stated that the expansion aims to grow its biscuit business through a wider range, accessible pricing, and better distribution. RCPL Director T Krishnakumar said the company is growing its selection to meet evolving consumer tastes and increase its scale in Tamil Nadu.
Krishnakumar noted that milk biscuits are common in households and that Independence Power Up builds on this by combining milk, glucose, and protein. He added that the portfolio follows a philosophy of identifying opportunities across consumer needs to deliver value.
Products are available in trial packs for Rs 5, sharing packs for Rs 10, and larger home packs priced between Rs 40 and Rs 125. The launch of Independence Power Up is supported by a brand association with Ajith Kumar Racing to increase visibility.
The biscuits will be sold through general trade, national and regional modern trade, e-commerce, Reliance Retail, and wholesale channels throughout the state.